Senior Manager, Public Relations & Communications
Rob leads Canopy Rivers’ public relations and external communications strategy, including media relations. Building on his background in strategic communications and issues management, Rob tells compelling stories that increase brand awareness and strengthen Canopy Rivers’ strong reputation in the cannabis industry.
Prior to joining Canopy Rivers, Rob was an analyst for Deloitte. In this role, Rob consulted clients on reputation management and crisis mitigation strategies related to emerging issues on social media. Rob also previously worked at Edelman, a global public relations agency, where he provided media relations, issues management, and stakeholders relations counsel and tactical support to clients undergoing major issues or crises.
Rob has a Bachelor of Arts, International Relations from Carleton University and a Public Relations certificate from Humber College.
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