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ALESSANDRA HECHANOVA
MANAGER, DIGITAL MARKETING

Alessandra leads Canopy Rivers’ digital marketing strategy and creative direction. Skilled in graphic and motion design, web development, copywriting, photography, and videography, Alessandra develops dynamic content to cement Canopy Rivers’ position as a thought leader in the global cannabis industry.

Prior to joining Canopy Rivers, Alessandra was a Digital Marketing Advisor for an agency of the Government of Ontario. In this role, she executed results-driven social media campaigns for government announcements, an international cleantech competition, and over 30 competitive provincial grant programs supporting small businesses and industry-academic research projects. She also managed the digital marketing for Canada's largest innovation tradeshow, which trended #1 on Twitter nationally each year she worked on the event.

Her work has been featured in the Financial Post, The Walrus, Greatist, Elite Daily, Trend Hunter, and in Canada's Science and Technology Museum.

Alessandra has an Bachelor of Arts from McGill University, graduating with distinction and first class honours. She also holds a Multimedia Storytelling and Content Marketing certificate from University of Toronto.

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