The global cosmetics market is a vast, competitive landscape with an expected market value of US$805.6 billion by 2023. With categories spanning skincare, makeup, fragrances, hair care, bath and shower, cosmetics brands compete for shelf space and customer
This competition, coupled with consumer demands, encourages a focus on innovation. Today, consumers are increasingly personalizing definitions of beauty, and many want natural products that provide both cosmetic and wellness benefits. Cannabis is one
of the emergent ingredients helping entrepreneurs deliver on these demands.
As our understanding of the cannabis and hemp plants evolve, so too does our knowledge about the benefits they have for skin care. In the meantime, cannabis beauty products are already popping up in traditional retailers like Macy’s, Sephora, and
Urban Outfitters. These products are often vegan, natural, and sustainable, appealing to more environmentally conscious consumers.
Our cannabis cosmetics landscape highlights over 100 brands that are organized into categories much like their traditional, non-cannabis counterparts. Many of these products contain hemp-derived CBD and are non-psychoactive, enabling them to be sold in
places where cannabis is still illegal.
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