Companies in this category sell and distribute cannabis and/or hemp products. This includes licensed brick and mortar retailers, pharmacies, delivery services, and others.
Since legalization, cannabis sales through regulated channels have steadily increased while spending in the illicit market has declined1. In Canada, record-setting monthly cannabis retail sales figures seem to be correlated2 with brick and mortar store openings.
We expect that successful retailers will continue to make the purchasing process easier and more convenient. They may also secure strategic locations, implement loyalty programs and in-store activations, or offer online ordering and doorstep delivery, where possible. Retailers may gain more traction by using consumer data to inform their pricing, promotion, and product strategies. In some jurisdictions, retailers also have an opportunity to build customer loyalty through creative brand awareness campaigns and consistent, memorable in-store experiences.
1Source: Statistics Canada - “Detailed household final consumption expenditure, Canada, quarterly (x 1,000,000)” (2020)
2Source: Statistics Canada; Marijuana Business Daily. “Canada’s recreational marijuana sales grow to record CA$231 million.” Based on run-rate from July 2020 sales figures (2020)
3Source: Marijuana Business Daily - “US retail marijuana sales on pace to rise 40% in 2020, near $37 billion by 2024” (2020)
This is not an offer to sell or a recommendation to trade in any securities. This information is provided as of the date hereof. This document contains data obtained from third parties that Canopy Rivers has not independently verified. This document also contains forward-looking information within the meaning of Canadian securities law, which is based on certain assumptions. While management believes these assumptions are reasonable based on information available as of the current date, they may prove to be incorrect. Many assumptions are based on factors outside of Canopy Rivers’ control and actual results may differ materially from current expectations. Forward-looking information involves risks, including, but not limited to, the risk factors set out in Canopy Rivers’ most recent Management’s Discussion and Analysis and Annual Information Form. You should not place undue reliance on forward-looking information. Except as required by applicable law, Canopy Rivers assumes no obligation to update or revise any forward-looking information to reflect new events or circumstances.
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